Custom food packaging is a staple not only in everyday consumer markets but also in the fast-paced world of travel. From airport kiosks to inflight meals, the packaging of food products plays a crucial role in shaping the experience for travellers. While its primary function remains to protect and preserve food, in the travel sector, it also influences convenience, sustainability, and purchasing decisions on the go.
Forest Packaging, known for its eco-friendly and premium-quality packaging solutions, offers a range of custom packaging options that cater to travel-specific needs while still reflecting a brand’s identity.
Here’s how custom food packaging can enhance travel experiences and influence purchasing behaviour in the travel industry.
Making A First Impression
For travellers on the move, first impressions are everything. Research shows that people decide on a product within seconds, and in a travel environment, where quick decisions are often necessary, custom food packaging can be a game-changer.
Whether it’s a meal at the airport or a snack during a road trip, visually appealing and convenient packaging can prompt impulse buys. Custom packaging with easy-to-handle designs, bold colours, or clear messaging can guide travellers to your product, whether it’s on a supermarket shelf or in a vending machine at a train station.
Brand Identity: Share Your Story on Packaging
Custom packaging is an excellent way to communicate your brand’s story, even in a travel setting. Whether your food product is sold at airport lounges or convenience stores by the highway, the look and feel of the packaging should align with your brand’s narrative.
For travel-related food products, packaging can reflect convenience, health, or sustainability, catering to the values of on-the-go consumers. For example, an eco-friendly meal box with biodegradable materials and earthy tones can resonate with eco-conscious travellers, while a sleek, modern design may appeal to business travellers looking for premium options.
Here’s how custom packaging shapes brand identity for travel food:
Colours and Graphics
Travellers are often attracted to bright, noticeable colours or minimalist designs that reflect a product’s quality or health benefits. For eco-friendly travellers, using natural or earthy colours can suggest a brand’s commitment to sustainability.
Fonts and Text
Packaging can use clear, concise messaging for busy travellers. Simple, readable fonts that emphasise ease of use or highlight local ingredients can enhance a product’s appeal in a travel context.
Packaging Shape and Materials
In the travel industry, packaging should be not only aesthetically pleasing but also highly functional. Forest Packaging offers custom-shaped boxes and eco-friendly materials that are ideal for travel food products, making your brand stand out while providing practical solutions for travellers on the go.
Functionality: Primary and Secondary Packaging for Travel:
In travel settings, packaging needs to be functional as well as stylish. Whether it’s a sandwich in an airport or a snack in a train station, travelers look for packaging that keeps their food fresh and is easy to carry.
Innovative, functional packaging—like resealable packs or containers that are easy to open without making a mess—can elevate the experience for travelers, encouraging repeat purchases. Forest Packaging provides high-quality, eco-friendly materials that ensure food stays fresh, safe, and convenient for on-the-move consumption.
Sustainability: Environmentally Conscious Packaging for Travellers
Travellers today are increasingly aware of their environmental footprint, and they look for brands that reflect their values. Custom packaging that focuses on sustainability—such as reusable, recyclable, or compostable options—can influence purchasing decisions, especially among eco-conscious travelers.
Forest Packaging’s sustainable solutions align perfectly with the travel industry’s growing push toward reducing waste. Brands that adopt environmentally sensitive packaging for their travel-related food products can appeal to a wide range of consumers who care about sustainability.
Boosting Shelf Appeal: Standing Out in Travel Hubs
In travel hubs like airports, train stations, or rest stops, competition is fierce. Your product is often displayed among many others, so how can you make sure it stands out? Custom food packaging designed with the traveler in mind can make all the difference.
Packaging that allows a clear view of the product or uses standout colors and minimalist designs will capture the attention of busy travelers. Forest Packaging provides top-notch, sustainable solutions that not only boost shelf appeal but also cater to the needs of today’s eco-conscious and convenience-driven consumers.