Queensland’s Success Story: The Great Sunshine Coast Migration

Welcome to Paradise! The Sunshine Coast, with its sprawling beaches, vibrant communities, and laid-back lifestyle, is experiencing a population boom other regions can only dream about in envy. The picturesque region of Queensland has always been a gem for those seeking a blend of natural beauty and serene living, but recently there has been a dramatic shift, with more Australians deciding to call this piece of paradise home. 

These are the top Five LGAs by annual growth as per the latest Regional Movement Index.

Table showing total net internal migration inflows Jan to Dec 2023. 

The latest Regional Movement Index shows that the Sunshine Coast tops the growth carts, again. While these numbers don’t have the intensity seen during the pandemic influx, the annual consistency of migration to the Queensland region is what is creating their ongoing success.

Why are people choosing the Sunshine Coast?

What’s driving this great migration and what impact is it having on the existing community and newcomers?

A Sea Change for the Better

The quest for a better quality of life is leading many to abandon the hustle and bustle of city living. The Sunshine Coast offers that coveted balance of work and play, with the natural environment and mild climate providing a backdrop for a healthier, more relaxed lifestyle.

The Work-from-Home Revolution

The pandemic has reshaped our work habits, making remote work not just a possibility but a preference. This shift has allowed individuals and families to choose where they live based on lifestyle rather than proximity to employment hubs​.

Affordability and Investment Opportunities

Despite rising prices due to increased demand, the Sunshine Coast remains more affordable than major city centres, attracting both first-time homebuyers and investors. Whether you’re looking to buy your first home or invest in this rapidly growing region, securing the right financing is crucial. Consult with a trusted mortgage broker to explore your options and ensure you make the most of the Sunshine Coast’s property market.

Booming Business

As more people call the Sunshine Coast home, infrastructure, services and facilities need to expand rapidly to keep pace. That means a surge in job opportunities and new investments that benefits both employees and business owners.

The Influx Impact on the Community

With newcomers arriving from cities like Brisbane, Sydney, and Melbourne, the Sunshine Coast is becoming a melting pot of cultures, enriching the local community with diverse perspectives and experiences.

This population influx isn’t without its challenges. Infrastructure, public services, and housing markets are under pressure to accommodate the growing community. This rapid growth requires thoughtful planning and community engagement to ensure the Sunshine Coast can grow sustainably​.

While affordability is a big drawcard with Sunshine Coast properties, with more people moving, the demand for housing increases, which can drive up property prices and rental rates. This makes it more difficult for long-time residents and newcomers alike to find affordable housing. The rise in prices can particularly affect lower-income residents and may push them out of the market.

Navigating the New Landscape

For those considering making the Sunshine Coast move, or for locals adjusting to the changing times, here are a few tips to navigate the Sunshine Coast’s new landscape:

• Engage with the community by participating in local events and initiatives. This is a great way to help newcomers integrate and for locals to have a say in what happens in their community.
• Stay Informed and Involved: Know what’s happening with local development plans and participate in community discussions. This can empower residents to have a say in the region’s future.
• Get solid financial advice and support: There are risks when it comes to making a new move, for families, businesses and investors. Know your financial thresholds and get the support you need to stay financially healthy.
• Embrace the Change: Change is inevitable, and with it comes opportunities for personal growth, business innovation, and community development.

The Future is Bright

The Sunshine Coast’s transformation is a testament to its ongoing appeal as a place to live, work, and play. Newcomers can find it easy to integrate thanks to social groups, community events, and local initiatives making the Sunshine Coast ideal for those seeking a slower pace of life without sacrificing modern conveniences and economic opportunities.